For that reason, it should be considered as a strategy that can mean the success of a tv campaign. Take, for example, the case of sports marketing. It is common for fans to use a second screen during a live event broadcast. They usually do this to review player stats. If we take advantage of that golden opportunity, they can be offered a digital coupon, a subscription, discounts on tickets, transport or advertising of a b2c email list local store that offers the teams' jerseys. And the news is better if we talk about the synchronization b2c email list between a smart tv and a phone through the same wi-fi network. We can talk about technology capable of showing the same campaign on tv and on the mobile device.
As this is refined, we will have more personalized advertising and the opportunity to measure its impact on a much more particular level. tweet “in sports, fans use a second screen to check stats. This is an opportunity to offer a coupon, discount or advertising of a store» second screen opportunity second-screenfor b2c email list companies that b2c email listcarry out television campaigns, the use of second screen is ideal. Since many viewers switch b2c email list screens during commercials, the advertising effort put into tv can go to waste. Therefore, it is necessary for potential consumers to find what they are missing. The key is in digital tv and synchronized advertising.
Although you are still supposed to be targeting your ideal customers , you will find yourself
This can be achieved through audience interaction through polling, feedback, and simultaneous advertising. In the b2c email list latter case, the success of the campaign lies in the synchronization of both devices. And for them, the b2c email list necessary technology and tools will be used. Most of the time automatic content recognition (acr) is used , which is responsible for capturing and analyzing commercials as soon as they are televised. This also allows you to pair it with analytics, that way you can activate digital campaigns that are synchronized with tv ads. For example, they can be paired with sea (search engine advertising) campaigns. The ideal result is that the message has increased exposure on the additional screens.