Jun 19, 2022
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Its content strategy is 100% organic, so it does not rely on Ads like those of Google or buy email list for Business. It is thought that due to the strong reputation of the brand since before the digital age, it has not resorted to payment mechanisms to advertise online. However, its content on social networks appeals to the emotions and history of the company in this Latin American country. 15. WOM WOM is a telecommunications company in Chile, and its acronym means Worth of Mouth, or word of mouth as it is said in Spanish; and this is what the brand wants to promote, the relationship and buy email list between its audiences. WOM has been characterized by having a rather irreverent type of advertising buy email list has positioned the brand well above its competitors, since it has managed to differentiate itself from all of them. His short videos have caught everyone's eyes on the Internet, highlighting emotions to connect to another level with his consumers and viralize his content. This brand shows that in the digital age it is not important what is sold but how it is sold. Their secret has been to have such a defined brand personality that it's only relevant to a very specific number of consumers who think it's cool, while buy email list others who think otherwise. In the video you will be able to observe what his style is and you will buy email list why it is so different from what already exists in the Digital Market. conclusion Latin America is a continent in which brands have all the potential to get ahead in the digital age, the message that the references bring is that of knowing the audiences enough to even intuit what they need. Providing valuable content is not enough, you must think outside the box and go the extra mile if you want to differentiate yourself from your competitors. The truth is that all these references have been able to take buy email list of each of the digital resources and have identified which channels are most likely to be visited by their audiences.